Therefore you must research and select keywords with
SEO in mind. We select keywords that are likely to lead to conversions, keeping in mind what keywords users are searching for. If keyword selection becomes subjective, the content becomes one-sided, so by using personas you can design specific keywords. Another way to accurately understand user needs is to use tools that automatically retrieve related keywords. There are several free keyword selection tools available, so be sure to take advantage of them. Otter Keyword Google Keyword Planner Content composition/production By enriching the article content that users are looking for, we will grow into a high-quality owned media. In other words, owned media content requires both quality and quantity.Before you start creating content, first decide on the structure. We pick up Phone Number List competitive content based on keywords and analyze the structure and content of content that ranks high in search engines. The most common way to analyze your competitors is to enter keywords and do a Google search, but you can make the process even more efficient by using free tools like Otter Tools . Once I have the structure set up, I start writing. The impression you leave on the reader will change greatly depending on whether you use an approachable or formal writing style, so use the strategies of owned media as a foundation to devise ways to express your work. In addition to text, it is also effective to include infographics and photos to make it easier for people without specialized knowledge to read and understand. Once you have finished writing, a proofreader will check it. Be careful when checking typos, omissions, and numerical data as they are easy to make mistakes.
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Also, if the source is ambiguous or contains false information, it may cause a firestorm, so be sure to proofread and proofread it by a third party. Analysis/improvement When it comes to owned media content, it is important not to just publish it and be done with it, but to improve the content. If you have published content that has not been read at all, it may be because it does not match the needs of your users. By using access analysis tools such as the ones below, you can understand your ranking in search engines and the points at which your content is leaving your site. Google Analytics Google Search Console If the numbers still don't improve, consider using advertising as well. The advantage of owned media is that you can attract customers without spending on advertising, but if there is strong competing content or if you have just launched owned media, even if you have high-quality content, it will not catch the attention of users.
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