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Hyper-Personalization: Marketing Campaigns The future is made-to-measure content! Learn what hyper-personalization is and how to use this tactic in email marketing campaigns. Jéssica Fontoura Jéssica Fontoura May 29, 23 | 6 min read ✓ Human crafted content hyper personalization email marketing Need content for your business? Find top writers on WriterAccess! Try for free At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens.
Incidentally, it may happen that the email is flagged as SPAM by Cyprus Phone Number List dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. It’s challenging to get people to open email marketing content, and even harder for them to click on a link. But there is a way to engage your contacts: hyper-personalization. Hyper-personalization consists of using data from your subscribers to create highly customized experiences. This tactic allows a user to feel that a particular communication was made especially for them.
Since the email brings what they need or want at that moment. And contrary to what one might think, 83% of people are willing to share personal information for a more personalized experience. This data is from State of Marketing 2023, a report created by HubSpot, in partnership with Rock Content, Litmus and Wistia. Throughout this text I will bring other interesting information from the research. But delivering a hyper-personalized experience is easier said than done.
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