|
|
Without the help of automation software” – Halligan and Shah in Inbound Marketing The era of interruption marketing (outbound marketing) is waning because users are increasingly finding it easier to block ads and have complete freedom to choose what they want to consume at any given time. Attraction marketing (inbound marketing) has gained a lot of relevance in recent years because the only way to earn people's respect and admiration is by offering.
Ability to measure results Measuring the results achieved is easier with outbound Phone Number Data marketing than with inbound Ability to measure results of outbound vs. inbound marketing Ability to measure results of outbound vs. inbound marketing With outbound , largely because it is paid, you can obtain very defined and very specific indicators about how your marketing campaign is doing: What has been the return on investment? How many people have your message reached? How your target audience is responding. Since the large Internet platforms (Google, Facebook or Instagram) are interested in you paying them to advertise there, they in return return you very specific data, with many details.
They explain what is happening with the money you invested: where each dollar is going and what it is generating for you in return . Rand Fishkin says that because outbound is easy to track, measure and analyze, many old-school marketers continue to go this route. They know that if they invest X, they will get Y. They have seen that the method works and they affirm that this is the way they want to spend their money, since it is a very expeditious and safe way. In inbound , on the other hand, some indicators are difficult to obtain or specify. Because? Because, at first, it is difficult to calculate how many clients an article you publish on your blog will bring you.
|
|
發表於 16:25:20