It’s not one of our landing page best practices—but sometimes you’ve gotta break those rules to give visitors what they need in the moment. This way, the page itself works as an offer for people who are interested in getting started right away, and as a route for more problem-aware visitors to explore. 20. from Blink. Click to see the whole thing. Best practice to steal: Include the right kind of proof to build trust and credibility.
Social proof and testimonials in your B2B landing pages are Denmark WhatsApp Number Data always important. But while a snazzy headshot photo and a great quote from one of your customers can work in some cases, there are also other ways you can (and should) build trust on your landing page. This example from Blink shows three different types of social proof you can pack in to persuade visitors. First, they hit you with the logos of some of their “Select Clients,” which include heavy-hitters like Google, Starbucks, Amazon, and NASA.
Damn. That’s an impressive logo bar. Then, the page shows you some testimonials from their satisfied clients. Finally, they show off some of the industry awards Blink has won over the years to seal the deal. Including one or two testimonials can be helpful, sure. But when you include this much social proof on a B2B landing page it creates a bandwagon effect that’s hard to resist. 21. GCC Facilities Management Landing page example by Session Media.
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