Company offer At this point it is worth considering the offer.

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It's a good idea to answer the questions: What do customers praise the company for? What products are particularly popular? What services are considered the best? Do the products have good opinions? What do customers think about your offer? ? Additionally it should be analyzed whether the company uses all possible distribution channels. Personas The client's marketing brief also includes personas i.e. fictional characters representing model clients. When developing them the following are taken into account among others: place of residence age shopping preferences interests family situation education.


Creating personas helps you understand your audience's needs and personalize your campaigns. Expectations business goals Without establishing key indicators it is difficult to create a good marketing brief. The example below shows specific Australia WhatsApp Number Data business goals including: Reaching new customers Increasing session duration Reducing the number of abandoned carts Education building the image of an expert in the industry Entry into foreign markets. It is important to remember that a marketing brief should not contain generalities such as increasing sales. The goal needs to be more specific e.g. increase new customers by . Budget and duration of the campaign.





When preparing your strategy you should take your budget into account. On this basis tools and methods of operation are proposed. It is worth determining this at the very beginning so that the offer is tailored to the financial capabilities and expectations of customers. Additional information Some companies have specific guidelines included in the Book of Signs. They concern among others: type of font colors way of displaying the logo. If the brand has such requirements they should be included in the document for the agency. This will ensure that the marketing brief provides the guidance you need. Read also: Brand Book  why is it important for visual identification on the Internet? Marketing brief  template How to create a marketing brief? The document template should contain the necessary information along with.