Obviously it speaks of paid

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This happens because not all searches have the same intention. Thus, they can assume informative, navigational and transactional intentions. In information searches, the user wants to find information about a certain topic. Already in the second type, the interested party needs to locate a specific site. Finally, there is transactional search. This last type is characterized by having many paid results, it can be said that these searches have an important commercial component. Types of  There are two types of , or  listings: organic and paid . Organic.


These refer to the listings that appear naturally, which, as its name USA WhatsApp Number Data explains, is when it speaks of natural and proper content that will live without the need for a paid listing; rather, he earns his position through his own merit. Here  comes in to act and position. Pay: Obviously it speaks of paid content and supported by guidelines, these are those that appear in the results thanks to the investment. Do not think that if you invest more, you will be at the top of the search engines, since positioning depends on other factors. Here the SEM comes in to act and position. As in sports, here you also seek to climb positions.





How to appear in the ? By understanding that there are two forms of results, we also understand the need to assume two positions that, by the way, are not exclusive. If the company wants to appear in organic results, it must invest in content marketing and enhance the adoption of  techniques. When the goal is to establish presence through paid results, it is important to consider Google ad campaigns. Through Google Adwords you can develop aggressive campaigns with a good probability of quick return. Both situations require care, specialized equipment and a lot of knowledge. Techniques or Pay Per Click: What should I choose.