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Or service but have relegated communication and marketing to a poorly structured and planned strategy. In the end, they become like desert merchants sitting in front of their tent, waiting for someone to pass by. To be successful in an online project, all phases of the process must be well defined: Acquisition: How to get a potential customer's attention Conversion: how to convince the customer to make a purchase once they are inside my commercial space Retention: how to gain their loyalty so they will repeat a purchase in the future) Conversion rate and social media Many entrepreneurs have a misconception about the role of social media in an online strategy.
This explains why it is so common for small businesses to feel disappointed with the results of their business on social networks like Facebook. Remember that social media are not the places where direct sales take place but are channels that generate traffic to the place where web designs and development service the sales take place. Many business owners complain about social media because it “doesn't sell.” But it is natural that they do not sell, what they do is generate traffic to the place where the sales are made, directly or indirectly. Now, social networks are even becoming a key factor in optimizing websites for search engines.
By the way, we recommend that you delve deeper into the topic of social media ROI. If it is not possible to increase the conversion rate (which is strange to say the least), increase the traffic. If this does not lose profiling, sales will grow proportionately. Test the hypothesized solutions Let's use the following list to make sure we have all the basics covered for running our first experiment. When you are ready to run your first test, you should have: You've done quantitative research on the users you want to influence in order to determine the conversion point that will produce the most meaningful results.
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