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You have a lot of data in your HubSpot portal and very little is being done to use it. Prepare your database for accurate lead scoring Knowing your database is an important step before deciding on a score. Auditing your HubSpot portal is a good way to get familiar with it. However, the main reason you would embark on an audit adventure is to ensure that the data is clean and you are collecting the information you need from your leads. Most people spend a lot of time analyzing how to calculate scoring, but if you're not collecting the data you need to make scoring work, then you won't be able to score those leads. It seems simple, right? But we often come across examples of this, for example if your website forms don't ask the questions you need people to answer to progress your lead scoring. In this article you will find more information about how to perform a perfect HubSpot data cleanse.

Plus, here are some data cleaning tips to start your lead scoring off on the right foot photo retouching Audit your forms. Check if they ask the right questions. Check if important fields are marked as required. Use dependent and progressive profile fields for more complex forms. Audit your website. Check to see if you have pages to archive e.g. landing pages created for past events, web pages with outdated styles . This process will also help you scan all your pages and prioritize the ones you want to assign a score to. Pay attention to importing records. Cleaning the data that enters the CRM is essential to the overall health of the database, so make sure you are only bringing in good leads.



Make sure there are no errors in the spreadsheet upload, such as random symbols and fake email addresses. Ideally, you should establish the lifecycle stages and make sure it is clear to your team members and applies to your contacts in HubSpot. How to calculate lead scoring in HubSpot There are two ways to view the score. You can use the manual HubSpot Scoring property or the automatic Predictive Lead Scoring. Automatic scoring is ideal for getting started quickly and seeing each lead's probability of closing.