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Overview of organic search in your digital strategy It is important to analyze how effective your measures have been in favor of organic traffic considering your initial purposes, the time parameter and, above all, the difference between the expected and achieved results. By considering these points, you will understand: which actions have been efficient; what strategies need to be restructured; what measures should be eliminated and replaced by more efficient ones. Site size Another relevant aspect that you need to consider is that a website with more than 1000 pages will not have the same cost as a site project with less than 200 pages.
Since most budgets are calculated taking into account work hours, the equation Phone Number List is very simple: the more pages, the more work hours are needed and, therefore, a more significant investment amount. Scope One of the great challenges of the and Inbound Marketing universe is that we should not package services , given that each project has its particularities, objectives and scope demands. For example, a company has a website but has not met its organic traffic goals. In this situation, we must: audit to discover current traffic.
Positioning and loading speed; build a new architecture ( On Page) and optimize meta tags, title tags and headings; design a content plan; define the professional responsible for the project. Notice that in this case, the company has a structured website, but what if it needed to build it from scratch? Basically, the costs derived from work would increase, once the strategy, as well as the necessary measures, would be more comprehensive and include more resources. Sector competitiveness As a professional in the area, you must be aware that effective organic positioning will not happen overnight.
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