|
|
It conveys the strategies, tools and actions that help people become repeat customers , whether purchasing products or using a service on an ongoing basis. A loyal customer is a company asset and an embodiment of the ideal customer . Finding more of these people and getting to know them better are essential steps to achieving recurring and constantly growing sales. Are customer satisfaction and loyalty the same thing? That is why to begin we must clarify a confusion that generally occurs between the terms satisfaction and loyalty, many times they are understood as synonyms when in reality they are not.
Satisfaction It is a specific feeling related to an expectation with a product Phone Number List or service. A satisfied customer is one who finds what they are looking for and manages to solve their problem regardless of the link they generate with your company or brand. Loyalty It is more than a specific feeling, it is a positive perception that goes beyond a purchase or the resolution of a problem. Loyalty is the indicator that for that customer, your company or brand is associated with an experience and a life philosophy. As you can see, there is a great and subtle difference between satisfaction and loyalty, let's say that satisfaction is the previous step to loyalty, while the first is directly linked to the acquisition and use of a product, the second is more associated with the relationship. between the company and the client .
What are the benefits of having loyal customers? It's hard not to see loyalty as a good thing in any scenario. After all, it is about customers buying more and better from you, however, it is essential to understand what a good loyalty program means in practice. That means knowing the various benefits it brings to a Digital Marketing plan and the profitability of your business. Below we will see a list of the main ones! Sell more to converted customers There is a vital indicator for online businesses, especially virtual stores, that is directly related to customer loyalty. We are talking about Lifetime Value (LTV) .
|
|
發表於 14:54:11