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As it's a concept that plays a role not only in SEO but also in the operation of a healthy website. However, because it is an abstract concept, it is true that rumors can take on a life of their own. This article introduces an article from Search Engine Journal that explains EAT, which is often misunderstood. EAT (Expertise, Authoritativeness, Trustworthiness) is a concept that first appeared in the 2014 edition of Google's quality assessment guidelines . These guidelines are used to evaluate the quality of Google searches. Search quality ratings involve thousands of raters employed by Google reviewing a set of websites and providing feedback to Google about the quality of those pages. Feedback from raters will be benchmarked by Google and used to improve the algorithm. EAT acts as a standard for Google and is used by raters to determine how trustworthy the content provided by a given website is. The guidelines state as follows: Expertise, authority, and trustworthiness (EAT) is very important for any page that has a useful purpose.

Google advises quality raters to consider the following: EAT of the main content of the web page they are analyzing The website itself Author of website content In the current version of the quality assessment guidelines, the word EAT is mentioned 135 times in 167 pages. Last year, EAT became a hot topic of Belgium Phone Number Data discussion in the SEO world. In particular, it was often talked about in connection with changes in traffic from natural search due to the update to Google's core algorithm released on August 1, 2018. SEO experts have begun speculating that EAT will play a key role in Google's updates. Especially for YMYL (Your Money Your Life) related websites. (Later, Google also acknowledged this on their Webmaster Central blog ) As opinions are exchanged in the SEO world, the EAT-related discussion has become confusing, misunderstood, and subject to factual errors.




These misconceptions stem from the difference between what's true in theory and how Google's algorithm actually works. Google's goal is to display sites with good EAT in search results. Google's algorithm is also expected to behave that way. However, EAT itself does not explain how Google's algorithm currently works. This article is written to examine 10 rumors and misconceptions related to EAT. I would also like to clarify how EAT actually works and how Google uses it.