We also like to use boomerangs and stories

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If he then notices that he is missing certain cooking utensils, there is of course plenty of help in the shop. A small content snack that, in the best case scenario, had a big impact here. By the way: Silja explains how content marketing can create a perfect shopping experience and lead to returning customers in her article on the customer journey . Podcast teaser In order to effectively reach the target group, convey relevant content and push other pieces of content, podcast teasers on social media platforms are currently a popular method of choice. The Süddeutsche Zeitung is increasingly using this format, especially on Facebook. Rightly so.

With over 10,500 views, Bavaria's police law was #TheTopic in the SZ podcast. In just 36 seconds, the Special Data Facebook teaser not only refers to the thirty-minute big brother of the audio format, but also to the corresponding landing page . SZ podcast teaser on Facebook Bavaria's new police law - the (teaser) topic in the SZ podcast. In just half a minute, the user learns all the essential information on the topic and is made aware of the opinion-forming comments from the SZ editors. He doesn't even have to turn on the sound because the soundtrack was also written down. If you snacked on the podcast teaser on the S-Bahn on the way home or during your lunch break, the user's cravings are either satisfied for the time being or they are interested in the four-course menu, i.e. in the more extensive piece of content ( Podcast).



And then the user is on the website! By the way: The voices and quotes from the SZ editors also ensure approachability and identification. In principle, the snackable content is also used as branded content at the same time. Instagram stories and boomerangs It is no longer a secret that Instagram stories, boomerangs and snaps are more suitable than almost any other format for teasing short and concise planned events, happenings or larger campaigns. In this case, the entertainment factor or storytelling is certainly more in the foreground, but nevertheless - or precisely because of this - you can take the user behind the scenes and arouse their curiosity.  on Instagram, for example to tease our legendary campaigns.