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Unveiling Insights: Our First Experiences With Google Analytics 4 Fernanda Donnini Fernanda Donnini Jan 12, 23 | 8 min read ✓ Human crafted content ga4 first impressions Need content for your business? Find top writers on WriterAccess! Try for free Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Content, we’ve been playing around with the tool and adapting our processes to ensure we’re ready for when GA4 hits the market. In this article, I’ll share our experience with GA4 — from how we’re adjusting to new features and changes to things we liked and missed about GA4 compared to UA (Universal Analytics).

If you’re a marketer, this is definitely something you’ll want to read about. So, without further ado, let’s take a first look at Google Analytics 4! The history of a name: GA4 Google Analytics 4 is the fourth version of the most popular web analytics service offered on the  Algeria WhatsApp Number internet. According to W3Techs, Google Analytics is used by 56.6% of all websites, which is a traffic analysis tool market share of 86.1%. Since Urchin’s acquisition in 2005, Google has been releasing improvements and updates regularly. In 2007, they released Google Analytics Classic (2nd version), and in 2009, an asynchronous version that allowed web pages to be loaded faster and improved data collection accuracy. Universal Analytics (3rd version of Google Analytics) was born more than 10 years ago, in 2012, and is still the most used version today. It provided more detailed information about user behavior and various back-end improvements.



While Google has been continuously improving Universal Analytics, its Site Tag (gtag.js) in 2017 to allow users to manage various Google products using the same tag. Other than that, we’ve been using the same analytics version for 10 years. And that’s about to change. Google announced that on July 1, 2023, the standard Universal Analytics properties would no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties. So if you’re still using the Google Universal version, it’s time to get out of your comfort zone and learn something new. Why is Google Analytics launching a new version? The digital world has changed a lot in the last decade. Today, businesses must tackle the intricate task of charting their customers’ multi-platform experiences while maintaining user privacy. GA4 was born with privacy at its core, no longer storing IP addresses or relying exclusively on cookies.