The Covid crisis has forced

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A example is the People have also asked box , which lists the main user questions linked to the search key. photo .png A very useful snippet, even when the user knows which brand they are interested in, but is not perfectly aware of the product or service they are looking for. Inside the "People have also asked" box the user will find the main doubts of those who, like him, have asked for information about Sorgenia. Furthermore, every single entry in the accordion guides him towards an in depth article that Google has deemed valid because it is able to fully answer his questions. Screenshot at . . .png TYPES OF SEO SEARCH INTENT Generally, a user's search can be of the following type Informational the user needs information. Navigational The user wants to find a specific site. Transactional the user intends to take an action, presumably a purchase.

Recently, also following a new categorization made by Google, we tend to think photo editing servies according to key concepts. Let's look at them with some examples. . "KNOW" TYPE Corresponds to the informational category. Let's think about looking for a recipe. Also in this case, the SERPs offer different indications on what Google considers relevant in terms of search intent. Added to the organic results in which one of the reference cooking sites is predictably in first place is a box of video content , demonstrating the preference that users attribute to the video recipe format. photo .png Furthermore, for the Know category, Google has provided the Know.



Simple subcategory , which identifies the answers to direct and very simple questions such as, for example, how much does Sorgenia cost. Screenshot at . . .png In this case, and in general increasingly for direct questions, Google provides the answer in the results with a featured snippet , which can be accompanied by its in depth link. . "DO" TYPE The transactional category extends to a broader spectrum of actions the main intention remains the purchase, but it also includes operations such as download, install, book, purchase, etc... Examples of searches of this type could be.