|
|
Sales-b b-state-of-inbound- Communication channels sales-b b-state-of-inbound- Going into the merits of the way in which salespeople prefer to communicate, email wins. However, face-to-face and telephone conversations still rank well for respondents when compared to relatively new means of communication such as social media and video conferencing. The change in this area is rather rapid, just think of the ease with which channels such as instant messaging apps WhatsApp to name one) have become part of our daily routine and, for of survey participants, not just for private reasons.
In fact, in the question it was deliberately specified that these were communication channels chosen for professional wedding photo editing service reasons and it is noted that social media and apps are real assets available to more than a third of those interviewed. Evolution of B B sales In, salespeople indicated word of mouth as their main source of leads, but in the last two years this channel has dropped by Today the first position is occupied by the salespeople themselves who are therefore able to search and find new business opportunities for their company. sales-b b-state-of-inbound- You will also notice how the perception of the quality of leads passed from marketing to sales dropped by.
This trend suggest show much work still needs to be done to align the two departments from a smarketing perspective . More and more companies are adopting CRM platforms to follow and track all sales processes: only of those interviewed for the report declare that they do not use any system. Word of mouth, testimonials from satisfied customers, articles on the company blog or in digital magazines in the sector: these are the main sources of information used by B B buyers to guide purchasing decisions.
|
|
發表於 13:43:01